October Surprise: What Does it Mean?

Beer Business Daily November 29, 2010October Surprise: What Does it Mean? Dear Client:If we were looking for relief in October for domestic beer shipments, we were looking in the wrong place. October domestic shipments were down 5% or 720k barrels according estimates from the Beer Institute's Lester Jones, bringing year-to-date domestic shipments down 2.5% or 3.5 million barrels. Factoring in y-t-d through September imported beer shipments, that means the industry is down about 1.6%. We've had some wild swings in