Molson Coors Changes the Name of Their New Organic Beer to Coors Pure

Dear Client: At Molson Coors Beverage Co.'s distributor meeting last fall, the company teased a new better-for-you offering from the Coors Family of brands – Coors Peak, a 92-calorie light beer made with organic ingredients set to debut in three flavors: pure light beer, citrus and berry. Yesterday, however, the company informed distributors that they’ve decided to rename the brand to Coors Pure, per memo obtained by BBD.  That’s not all.  They also shared news to include the USDA organic