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Beer May Not Be Getting What It Wants, But Getting Some of What It Needs

Dear Client: The Rolling Stones' "You Can't Always Get What You Want" served as the walkout music for NBWA chief economist Lester Jones at Day Two of the Annual Convention yesterday, hoping ‘we would meet his connection’… Indeed, as Lester tells it, the beer industry may not be getting the off-premise growth it wants, but it’s getting some of what it needs: consumers increasingly looking to get out, socialize and spend money away from home. It’s a song he’s been

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