January Blues — Will Super Bowl Help?

While beer sales remain stagnant into the new year, with January losing a sell day and now a late Super Bowl, all industry eyes are on next week's game to pull us through. Unfortunately, the polling numbers don't look so good. A full 9 out of 10 consumers polled by Nielsen say they will be watching Super Bowl XLIV at home or at a friend's or relative's house instead of watching it from a restaurant or bar. Also, 86% of