Hard Seltzer: Where Have we Seen this Before?

Dear Client: "Ain’t no laws when you’re drinking claws, baby." This social media meme and viral video has taken the internet by storm, giving White Claw even more awareness and clout among young drinkers. As the video suggests, White Claw is like the iPhone and Truly is like Android.   We think a more apt analogy is that hard seltzer has done to beer what vaping industry has done to traditional cigarettes:  Young people view it as a more efficient delivery