Mood and Canned Cocktails Jumped in Our Summer Wholesaler Survey

Dear Client: We finished tallying BBD’s annual Summer Wholesaler Survey last week, gauging wholesalers’ outlook on the industry in the near and medium-term; asking about big (hopefully) volume drivers for the summer; and inquiring about what they are investing the most in this year.  The two big surprises? Wholesalers are feeling markedly better about the industry than they did last year at this time, despite recent gas and inflation-inflicted malaise. They are also investing way more in canned cocktails than