Good Boy Vodka Plays the Long Game

Dear Client: Good Boy Vodka, the non-carbonated spirits RTD brand featuring fast-growing John Daly Cocktails packs, returned to BeerNet Radio this week. Founder Alex Pratt and John Daly himself walked us through the drivers and headlines of summer ’26 and beyond – saying they’ve cracked the top spirits 10 RTD brands, staffed up hard on the West Coast to shore up share wins, and leaned on Daly's signings and social reach. They’re also deploying a malt play for control and