Don’t Sleep on Seagram’s Escapes

Dear Client:Seagram's Escape is an underreported FMB brand, but that may soon change.Why's that? Well, one of the biggest reasons you don't hear about it a lot is because Seagram's Escapes trends don't show up in typical FMB scan data in IRI, and instead fall under the wine cooler section. But Seagram's Escapes is a malt-based brew and North American Breweries has put in the work to reclassify it as such. The company believes it will start showing up as