Does Anybody Still Think Hard Seltzer is a Fad?

Dear Client: If there’s one thing certain in these uncertain times for beer – it’s that hard seltzer isn’t going away. In a time where consumers are, by all accounts, turning to familiar and old trusted brands, the four-year-old segment is growing 300% or more week after week. Beyond these incredible growth rates, Nielsen notes in its latest update that “hard seltzer is the only segment where we’re seeing a shift in share.” HARD SELTZERS NEARING AN 8 SHARE IN