Coors Light Halting “Official Beer of ‘Working’ Remotely” Spots

Dear Client: The coronavirus/COVID-19 is affecting marketing, too, apparently. At Molson Coors Beverage Co's Houston distributor convention last month, we teased a key, new spring Coors Light ad. The spot was a play on the notorious loss of work productivity during March Madness. It landed well with distributors.  Those ads are now being pulled -- at least temporarily, per a message to Molson Coors distributors on Tuesday from CMO Michelle St. Jacques, obtained by BBD through nefarious channels. "In light