Changes at Coors and Heineken

BBD has learned that Coors will eliminate their Sales Region structure, effective June 1, giving Coors a flatter organization. All six FBAs will now report directly to Ed McBrien, chief revenue officer. Linda Gawne, currently Vice President, East Region, will replace Ed as Vice President, Key Accounts, and of course Jeff Popkin is leaving the company. Coors is touting these changes as a way to be closer to the market and more agile. HEINEKEN LOSES MARKETING EXEC. Heineken USA announced