The Summer of Big Ballard

Dear Client: Seattle-based Redhook Brewery has experienced a Renaissance this summer after more than 40 years on craft shelves thanks to its growing portfolio of Big Ballard IPA varieties. Washingtonians apparently stocked their fridges this summer with the brand suite, with the Big Ballard Family coming in as the no. 5 craft brand in Washington, up 21% in dollar trends YTD. That’s boosted Redhook’s growth, as it's now the no. 3 craft family in volume and no.4 in dollar sales