Inside New Belgium’s 2026 Playbook

Dear Client:  When we reported from New Belgium’s distributor meeting last month, we could only share the guardrails of their 2026 strategy: create “obvious choice” for the consumer and lean into fun. Now that the Nov. 1 embargo has lifted, we can get into the details. Below are the craftier highlights from the show: Voodoo Ranger’s two-lane innovation return, an RTD incubation plan, and evolving Bell’s iconic status.  Let’s dig in… VOODOO RANGER INNOVATION RETURNS WITH TWO DISTINCT PLAYS You