On Brand Loyalty, or it’s Scary at the Top

June 10, 2011 On Brand Loyalty, or it's Scary at the Top Dear Client: We've heard a lot of concern about craft consumers' promiscuous palates this week, and industry consultant Bump Williams' latest client letter just sharpens them. Some of the top craft brands seem to be losing a bit of share -- Bump pinpointed Fat Tire shrinking in core markets in particular. And Boston Lager may be going through a "maturity cycle more than anything else," though Boston is