Sizing Up the State of “Alcohol Alternatives” Ahead of the Holidays

Dear Client: As we head into the holiday season, we thought it beneficial to provide a look at who is interacting with “alcohol alternatives,” or the non-alcoholic category, so industry members can respond accordingly at bars and on shelf.   Today, Dry Atlas, a market intelligence firm built to compile the data behind how consumers are engaging with the “alcohol alternatives” category (the company also maintains “the most comprehensive” adult NA brand database), released its inaugural State of Alcohol Alternatives report