New SIG Numbers a Bloodbath: Don’t Panic

April 29, 2011 New SIG Numbers a Bloodbath: Don't Panic Don't be scared when you open the latest SymphonyIRI data to April 17. The trends look dire: Beer case sales down 5% overall for the last 4 weeks, all channels! Top craft companies slightly down or soft, and the colonial slap of Sam Adams lager case sales down 7% for the current 4 weeks, and the seasonal down 20%! Craft up only 9%! Has the world gone mad - or