Monday Night Brewing on Building a Brand That Stands for Something

Dear Client: Carving out organic growth in craft beer is a tall order these days. But for Atlanta-based Monday Night Brewing, which is up 18.9% in revenue YTD without having opened a new market or tap room this year, the secret sauce lies in creating a brand that stands for something.  The craft outfit’s 404 Atlanta Lager, so-named for the local area code, is up 41% YTD in its third year as a year-round offering, even “doing really well in