Rupee Launching Draft Statewide in Texas via Ben E. Keith

Dear Client: Rupee Beer, the 6-year-old, USA-made Indian beer brand cooked up by brothers Van and Sumit Sharma, is launching its draft program statewide in Texas via Ben E. Keith, the company shared with CBD. The draft debut of its flagship Basmati Rice Lager follows the brand’s expansion into the Lone Star state last year [see CBD 05-06-2025] and comes as Rupee seeks to establish a “taproom-style” experience for the brand which was initially built off-premise and is looking to