Craft Wins Independence Day

July 21, 2011 Craft Wins Independence Day Dear Client: The numbers are in for beer's biggest holiday. The entire category increased its case and dollar sales by millions over last year. More saliently, craft saw record highs for the 3 weeks ended July 10. NUMBERS. For all channels, craft enjoyed almost 2.6 million case sales for the 3-week period ended July 10, up 17% in case and almost 18% in dollar sales. Craft finished behind imports in actual case sales