Atlanta’s Taco Mac Part II

July 15, 2011 Atlanta's Taco Mac Part II Dear Client: (See yesterday's issue for the intro to Taco Mac , the Atlanta-based sports-themed craft beer chain.) Bev director Fred Crudder says the growth of Taco Mac and that of its Brewniversity program are "very related." The Brewniversity program is a loyalty one that encourages trial; participants get "credit" for every different beer they purchase, and rewards start after you consume your 13th unique beer. That quick payoff is key to