Brito on Stella Focus and Innovations That Stick

Dear Client:A-B has stemmed some share losses recently. As we reported yesterday, the 3.1% depletions trend in Q2 was slightly better than the prior quarter. But also, they delivered their best quarterly market share performance in almost four years "with a share loss of 35 bps," the company said, "as our performance offset almost half of the negative impact of the industry segment mix shift."That means their current strategy -- and focus on the high end -- is working, ABI