Boston’s 2016 Innovations Scorecard

Dear Client:We pinged Boston Beer Co. founder Jim Koch before the Easter holiday to check in on recent innovations. The brewer has had a tough couple quarters for depletions: Boston Lager endures an attention-deficit market, while Angry Orchard has ridden a category down curve recently. But Lager is a classic, and many hope innovations like Nitro and Grapefruit IPA will turn things around in the shorter-term. So Jim dished on:WHEN LAGER WILL GROW. It's simple math. "We had five years