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BioSteel Blitzes Into 2,200 Walmarts

Dear Client: Canopy Growth’s BioSteel, a brand aiming to shake up the $10 billion sports drink category, has opened itself a wide door with a move into Walmart.  Don't forget the Constellation connection here: The brewer owns a stake in Canopy, and Canopy owns a majority stake in BioSteel. Plus, BioSteel mostly goes through Constellation beer wholesalers (read on).  It matters, as beer networks have increasingly taken on the profitable energy/wellness/hydration category in recent years, after years of big beer

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