The Coors Story: Volume Down, Profits Up, New Products, New Packaging

Coors Brewing Co. pulled some silver rabbits out of its beer barrels for fourth quarter, but they also did a little robbing of 2004 to pay for 2003. That's okay, Coors is appearing to be in better shape as we enter 2004. Coors US sales-to-retailers fell 1% in 2003, while Q4 STRs were down 2.8% with shipments down similarly, even though distributor inventory ended the year up about 100k barrels or 1.4 million case equivs in order to compensate for