That's the term being used to describe the trend of Anheuser-Busch A distributors who are considering, or have already acted upon, the urge to add non-A-B high margin craft, import, and other categories of brands to their portfolios to counteract the revenue drag brought about, mostly, by the declines in full calorie premium mega-brands like Budweiser.THE TRADEOFF. Distributors who choose to take on companion brands lose the benefits of A-B exclusivity, including a few cents per case in margin and
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