Easter Giveth (For Now) In Latest Scans

Dear Client: Bev alc sales had an extra spring in their step in the latest week of Circana scans (the week ending April 5), thanks to Easter timing -- ye olde annual calendar shift that typically giveth and taketh away around this time of year. Recall, this year’s holiday fell squarely in the latest read (April 5), while last year’s Easter doesn’t hit until later in April (April 20), setting up the familiar mismatch. So, brace for a tougher read