Heineken USA Signs New Digital Agency

In other Heineken news, Heineken USA is expanding its relationship with Havas' Euro RSCG by handing over the national digital duties for Heineken and Heineken Light, reports AdAge.com. The decision was made after Heineken conducted a review process of Wieden & Kennedy, StrawberryFrog and TBWA/Chiat/Day. Euro has already been working with Dos Equis on both traditional and digital advertising. AKQA remains the global digital agency for Heineken. According to the article, Heineken's last agency of record for digital marketing was