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Heineken: “Not Exactly the Moment to Increase Pricing”

Heineken's global organic sales for the first half of 2003 were up 5%, of which 4% reflected better mix. Currency movements were a tremendous negative factor. US MARKET. Heineken execs in a conference call said that Heineken USA increased market share, and sales-to-retailers were up 1.6% for the first half. Heineken volume in first half up 6.6% in supermarkets, according to IRI. "We are looking for a recovery in the US beer market," said chairman Thony Ruys. "Heineken and Amstel

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