Good Boy Shares Innovation Slate as it Chases 7M Case Goal

Dear Client:  Good Boy Vodka is gearing up to roll a slate of innovation for 2026, BBD has learned, including a surprising move into malt, all of which we’ll outline shortly.  But before diving into what’s coming, let’s first look at what has happened over the past year, based on our recent conversation with Good Boy founder and CEO Alex Pratt at our Beer, Wine & Spirits Summer last month. Back then, Alex told us the company learned “a tough