FTC: Industry Self-Regulation Works

Whoo hoo. That's the sound of relief from alcohol industry execs last week after the Federal Trade Commission issued its long-awaited report on alcohol marketing and youth finding that the industry has a high level of compliance to its own code (dictating that we only advertise to audiences where 70% are 21 or over). In fact, after studying the marketing practices of 12 leading alcohol suppliers, the FTC found that more than 97% of radio, television, and print impressions met