Dear Client:The cider category is not dead, though the biggest brands have slowed from the great gains of 2011 or so.It's still a bug on the side of beer -- about 1.3% dollar share of that larger category, or about 20% of the FMB segment.But the "long tail" continues to grow. That was one major insight from Nielsen's Danny Brager's address to CiderCon earlier this month in Chicago. That growth is obscured by the aggregate trends. Indeed, in off-premise Nielsen
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