Brand Heineken Unveils New Campaign Amid Higher Investment

Dear Client:"There's More Behind the Star", it's called, and it features actor Benicio del Torro (his first brand TV ad; and he stars in the upcoming Star Wars), and ties in the Heineken brewmaster to focus on three things. From Heineken USA's release:Heineken is the world's most international beer, enjoyed in 192 countries globally.In a world full of change (mergers, acquisitions and more), the HEINEKEN family has proudly owned and brewed our beer since 1873.Our beer still uses the original