Bad to Worse: October BPI Hits a New All Time Low; Scans Dismal

Dear Client:  It’s gone from bad to worse. The composite Beer Purchaser Index number for October hit a new all-time low, 24, just a couple of months after August’s all-time low of 27. September’s reading was 28. NBWA said the reading reflected “continued uncertainty surrounding fourth quarter retailer and consumer demand.” To wit, at-risk inventory rose above the 50 mark to 51, from 48 in September.  “Individual segment readings showed little deviation from the September index,” per NBWA, with all