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Dear Client: Bev alc sales had an extra spring in their step in the latest week of Circana scans (the week ending April 5), thanks to Easter timing — ye olde annual calendar shift that typically giveth and taketh away around this time of year. Recall, this year’s holiday fell squarely in the latest read (April 5), while last year’s Easter doesn’t hit until later in April (April 20), setting up the familiar mismatch. So, brace for a tougher read
Super Lyte Launches with 20-Plus States and Big Year-One Ambitions
Dear Client: Stateside Brands, maker of breakout RTD hit Surfside, intros its next big new RTD play this week, when Super Lyte Vodka + Ade starts to hit half the country (more or less). We caught up with CEO Clement Pappas and President Matthew Quigley on why they’ve expanded their market coverage; why it shouldn’t cannibalize Surfside; and what success looks like in year one. First, a refresher: As BBD broke news last fall, Super Lyte is a non-carbonated vodka
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