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Dear Client: Bev alc sales had an extra spring in their step in the latest week of Circana scans (the week ending April 5), thanks to Easter timing — ye olde annual calendar shift that typically giveth and taketh away around this time of year. Recall, this year’s holiday fell squarely in the latest read (April 5), while last year’s Easter doesn’t hit until later in April (April 20), setting up the familiar mismatch. So, brace for a tougher read
The Anti-Seltzer: RTD Spirits are Defying Gravity, Accelerating YTD
Dear Client: Here’s a number that might surprise you: YTD through the week ending Feb. 28, RTD Spirits dollar trends are running at +40% year-over-year in 2026 – vs the similar +36% over the last four weeks, and a lot faster than the +28% for the last 52 weeks. In other words, the segment that some expected to plateau after a few torrid years of growth is, in fact, picking up steam. We asked Dave Williams, president of BWC, to
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