All About A-B’s Newest “Share of Throat” Brand, Best Damn Root Beer

Dear Client:A-B's new "Share of Throat" division and portfolio seeks to innovate in beer and combat wine and spirits' encroachment in the segment. Led by vice president Rashmi Patel, the total brand lineup includes Best Damn, Oculto, Ritas, and Mixxtails. Leadership describes Share of Throat's newest brand platform, Best Damn Brewing Co., as a fun, throwback brand. Root Beer is hitting now; Cherry Cola will roll in March. In fact Best Damn Root Beer will be the first hard root