“A Great Lake of Beer”

April 26, 2012"A Great Lake of Beer"Dear Client:With premium light sales in a slump, and women and Baby Boomers turning to wine, big brewers are hoping an association with brotherhood is the way to the heart of consumers. In an article from CBS News marketing expert Tim Arnold said, "I think the light beer category has lost touch with the beer drinker. They got tied up with drinkability and taste, and while those are good valid reasons why for beer