A-B High End Chief on Getting Their Craft Partners “Fit to Fight”

Dear Client: Last month, CBD broke news that Anheuser-Busch was making cuts at its local craft partners [see CBD 02-23-2023]. Some surmised that craft was perhaps less important to the brewers’ high end than it was the prior 10 years, when craft largely grew steadily and A-B steadily acquired brewers (and taprooms) across the country, starting with Goose Island in 2011.  But that’s not true, A-B High End chief Andy Thomas tells BBD. Driving craft, along with bolstering Stella Artois