A-B Announces RVP Changes and a Restructured Retail Sales Approach

Dear Client:Anheuser-Busch VP of sales, Alex Medicis, sent over a note yesterday announcing a shakeup to their sales leadership team. Alex said the changes come as they "saw an opportunity to improve the retail sales structure to better support wholesalers and retailers and organize against key channels, grocery/mass, c-store and on premise."Here are the moves: A-B has appointed Keith Diggs, current Region 5 VP, to a new role, "National Route-to-market Director," where he will report to Bob Tallet, VP of