Beer Institute Highlights: Big Liquor, Neo-Probes, and Unity

Dear Client: Friday concluded the annual meeting of the Beer Institute, the first meeting under the direction of Brian Crawford, who you’ll recall was briefly introduced as the BI’s new President and CEO a year ago at their meeting in Chicago, replaceing Jim McGreevy who left to work for Coke.  As we reported Friday, the BI seems to have a new heightened energy as they stress the importance of collaboration with other key industry groups -- mainly the NBWA and