A-B Plans “Comeback,” and More from EAM Meeting

Dear Client: Anheuser-Busch held a tight, 1.5-hour virtual EAM meeting Tuesday afternoon that managed to outline a “comeback plan” while teasing Q4 and 2024 plans across all of their business units. It also featured leveled-up bets on Mich Ultra, which naturally seems to be taking on increased importance in the portfolio. Even before spring events that led to depressed Bud Light trends, the company had expected Mich Ultra to overtake Bud Light in the next handful of years (as mentioned