Molson Coors’ Light Brands Duke it Out in The Times for Coveted Super Bowl Spot

Dear Client: Today, readers of The New York Times will see Molson Coors’ first big activation ahead of the company’s first big Super Bowl ad in more than 30 years.  It’s a mock article. And here’s the clever twist: Each of their two giant light brands is claiming the Super Bowl ad belongs to them and only them.  “Sources from Miller Lite have stated that the campaign will focus on the brand’s legacy as the Original Light Beer, with great