A Look at Imports and Modelo’s Rise in Convenience

Dear Client: Off-premise beer trends continue to roll, up 4.4% in dollars for the latest four weeks, and now even in positive territory YTD (+0.2%), per NielsenIQ data. The category remains particularly hot in convenience too, up 7.8% in dollars for the latest four weeks, and up 1.8% YTD. But what struck us in this latest batch of data is the size of imports in convenience. For instance, did you know that imports now make up nearly a quarter of