White Claw Breaks Through on Independence Day

Dear Client: A distributor told me a few weeks ago that she thinks White Claw seltzer could be the next Miller Lite. Well, at least mid-way through summer, it's showing a few signs of breaking through, despite much lower distribution and brand awareness than the big beer brands.   Here's a data point:  At online bev-alc delivery service Drizly, White Claw had the highest share of malt beverage sales (non-spirit and non-wine) sales over the July 4 holiday, with an 11%