Meet the Brand that May Sneak Up on You Next Year: Crook & Marker

Dear Client:Ever seen a zero sugar, zero artificial sweetener, 80-calorie, 4% ABV "spiked & sparkling" line, made from organic ancient grains? No? Well just wait, Crook & Marker, is coming to a place near you next year.Hold up, how can a bev alc brand you've never heard of go national so quickly?Ben Weiss. His name should ring a bell, he created Bai Antioxidant Beverages in 2009 then sold it to Dr. Pepper Snapple Group for $1.7 billion in 2017. And