Andy Goeler on Dilly Dilly Year 2,

Dear Client:At the start of the 2018 season, the NFL remains embattled. The Kneeling-During-the-Anthem Controversy continues to loom large, amid other challenges like player safety and tentative ratings.Regardless, Bud Light's Dilly Dilly campaign continues to call football its primary home. And if it ain't broke, don't fix it.Bud Light VP Andy Goeler told BBD that Bud Light's STR trend, as well as its share of premium light (-0.49 YTD vs. -0.77 FY 17 in IRI MULC), has improved since the