A-B Unveils Wholesaler Business System 2.0

Dear Client:Anheuser-Busch's annual ask of data entry from wholesalers, dubbed the "Wholesaler Business System" or WBS, hit the red network's inbox last month. And this year the WBS has a new look, WBS 2.0, as A-B calls it.What makes it different than years past? Two things:The old WBS was "in need of a technology update," according to A-B, so they rewrote the whole dang thing in Salesforce. We know that means squat to a lot of you folks, so that's