Craft 15 Packs The New Normal

Dear Client:Just how big has this 15-pack phenom gotten in craft?

 We were curious. IRI graciously obliged us by sharing their view of 15-count, 12 oz. craft packs at the multi-outlet and convenience level.The pack size has gone from virtually no craft vendors in their 2013 data to 15 craft players in the pack now, doing more than $30 million in sales. (Not that this pack hasn't been around in other segments, or in prior iterations; we're just talking about