Jorn: Bud Could Grow For First Time in Decades

Dear Client:Friday we brought you Bud Light marketing insights from A-B U.S. VP marketing, Jorn Socquet. But of course there's another focus brand for the company, which has drawn attention, ire and admiration alike for its "Brewed the Hard Way" Super Bowl spot. That brand is Budweiser. Jorn credits the ad with sparking a conversation around the brand.HOW "BREWED THE HARD WAY" MOVED THE NEEDLE. "If you look at the conversations that happened immediately after the Super Bowl, of course,