Beer Business Daily – beer industry news and numbers

Sierra Update

July 17, 2013 Dear Client: It's always good to get an update on one of our largest craft brewers, so we rang the indefatigable Sierra Nevada sales chief Joe Whitney -- whom I'm convinced does not require sleep -- right after their big internal meeting yesterday. Among other things, they're planning a nation-spanning inauguration for Asheville's opening next year, to include an all-star variety pack in collaboration with 12 other brewers and a multi-state festival in tandem . Yes, 12

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